5 Best Strategies to Improve YouTube Lead Conversion

YouTube leads take time, but they’re worth it

It can take a while to start seeing results from YouTube content when it comes to generating more business. 

But when it works, boy it works.

Clients that have reached out from YouTube are some of the highest quality ideal clients I’ve worked with.

Here are some of my tried and tested tips that completely transformed the way my team attracts clients through YouTube. We’ve stumbled upon valuable lessons when it comes to selling real estate on YouTube that can apply to any service business.

I know that the world of marketing, lead generation, and content creation can be overwhelming at times. Here’s the quick list of strategies that can drastically help your lead conversion:

  1. Include other people in the videos
  2. Better B-roll and editing
  3. Switch it up with thumbnails
  4. Cross pollinate YouTube and website content 
  5. Streamline the follow-up process

Tip 1: Include More People in Your Videos

Making YouTube content as a solo creator isn’t a bad way to go. But if you have a team working with you and the clients you generate, including them in videos can make a big difference.

Having the sales team in YouTube videos helps in a few ways:

  • It improves lead conversion
  • It gives more personality for the audience to connect with
  • It gives you the chance to be more personal and show how you interact with people

Having someone else in a video to talk to and give value to the audience can create more authenticity. It also establishes a stronger connection with viewers.

Think about this: when people watch your videos, they want to see the real faces behind your brand.

Show them that there’s a team of dedicated professionals working together to provide valuable content and exceptional service. Give them a peak behind the curtain.

By introducing team members in your videos, you add more personality and relatability to your content. It also helps you build an audience and earn their trust.

When viewers see that there’s a cohesive team behind the scenes, it gives them confidence in your business. If people want the service you provide, they’re more likely to buy when they already know the person they’ll be working with.

Let’s take a look at the real estate and mortgage industry. Imagine you’re a potential client looking for a reliable agent to guide you through the home-buying process.

Wouldn’t it be reassuring to see a team of professionals in the videos, showcasing their expertise and working together to provide the best possible content?

Wouldn’t it make you feel excited about the process of working with people you relate with by watching their videos?

Adding more personalities to the mix can significantly improve your lead conversion. Don’t be afraid to step out of the spotlight and introduce your team to the world. Whether it’s through discussions, interviews, or fun and casual YouTube videos.

Tip 2: Better B-roll and Editing = Better Videos

It’s a fast-paced world. Capturing and retaining your viewers’ attention is key to earning their business.

You can make a simple talking-head style video much more engaging by throwing in some b-roll and attention grabbing effects.

Even some light background music here or there can add to the video. Just make sure it’s not too loud and distracting.

Now b-roll might make more sense for some types of videos than others. If you’re talking about a place, business, or activity, try adding some footage of what you’re explaining to help viewers get a better picture.

Think of b-roll as the supporting actor that adds depth and visual interest to your main content. It helps to break the monotony of a talking head and provides visuals for what you reference.

Here are some examples of what good b-roll might be:

  • Drone videos of the place you’re in
  • Action shots of you and your team doing things
  • Maps, graphics, charts, or illustrations

Where to get b-roll

Filming a bunch of b-roll yourself can be challenging if you’re new to it. You can use your iPhone or camera if you want to DIY some b-roll.

You can also buy stock footage online from one of these sites:

But it doesn’t stop there. Effective editing techniques can also take your videos to the next level. Smooth transitions, jump cuts, engaging graphics, and well-timed visual effects can make your content more visually appealing and captivating.

Balancing a professional yet relatable style is key.

It’s good to keep a level of professionalism in your videos, but it’s equally important to be relatable and authentic.

Your viewers want to connect with a real person, not a polished sales pitch.

By incorporating better b-roll footage and effective editing, you can bring your content to the next level. Better content increase the chances of getting leads, converting them, and having more loyal clients.

Tip 3: Vary Thumbnails for Higher Click-through Rates

Split test youtube thumbnails to optimize ctr

When it comes to YouTube lead conversion, your click-through rate is everything.

A common thumbnail strategy is maintaining consistent branding, colors, photos, and messaging. While this approach has its merits, it also comes with limitations.

Using the same designs throughout all your thumbnails might become monotonous to repeat viewers. If all the new videos follow the same thumbnail design as old ones, someone might think they’ve already seen your video before.

Experimenting with different thumbnail designs can work wonders. Having a bit of variety is a great way to optimize your ctr on YouTube. 

Levels of importance to optimize ctr on youtube with thumbnail and title

Think about it: if all your thumbnails look the same, it might give the impression that all your videos are the same.

By mixing things up and introducing unique thumbnail designs, you create an element of surprise and make your videos more appealing to potential viewers.

Split test YouTube thumbnails

You’ll want to make sure you find the right balance between consistency and freshness in your thumbnails.

A thumbnail might look really good, but it might not have the best click-through rate.

Split testing thumbnails on the same video is a great way to see which thumbnail has the best click-through rate and view duration. 

My favorite way to split test is with the A/B testing option with TubeBuddy.

You’ll want to have the “Legend” plan or higher on TubeBuddy to access A/B testing.

split test youtube thumbnails
Results from a TubeBuddy A/B split test on 2 different thumbnails

Make sure your thumbnails follow best practices. Make your own YouTube thumbnail checklist where you can make sure each thumbnail is a winner. 

You want to maintain certain visual elements that tie your thumbnails together and establish a cohesive brand identity. But injecting freshness and creativity into your thumbnail designs is what will set you apart from the competition.

So, don’t shy away from trying out new colors, images, and styles in your thumbnails. Test different approaches and see how they perform. By continuously optimizing your thumbnails, you’ll increase your click-through rates and improve your chances of converting leads into loyal subscribers and customers.

Tip 4: Connect YouTube Content with Website Content

YouTube is not just a standalone platform. It can be a powerful gateway to your website. Recognizing the connection between your YouTube content and your SEO website content is key to improved lead conversion.

Leveraging cross-promotion between YouTube and your website

Encourage your viewers to visit your website for additional resources, exclusive content, or special offers.

Asking people to visit your site or sign up on a landing page is a powerful and relevant call to action.

By driving traffic from YouTube to your website, you increase visibility and capture a broader audience.

Youtube growth for brands

Think of it as casting a wider net to reach potential leads who may not have reached out solely through YouTube.

If you give them more value through your website, you add more opportunities for them to become clients.

Just make sure that your website is search engine optimized. Have relevant and valuable content that complements your YouTube videos. If you want your website to work its magic, you’ve got to make sure it ranks in all the relevant places on Google.

If you decide to promote individual pages in each video, make sure the page is relevant to the topic of the YouTube video.

By integrating your YouTube content with your website, you create a seamless experience for your viewers and provide them with a resource hub.

It strengthens your brand identity but also enhances your lead conversion potential. So don’t miss out on the opportunity to connect these two powerful platforms and drive your YouTube leads to take action on your website.

Tip 5: Streamline Your Lead Conversion Process

When you start getting consistent leads from your content, having a streamlined process for handling leads is crucial.

Having a consistent way to…

  • Respond promptly
  • Answer questions
  • Book a sales call
  • Address concerns

Will give you the best chance at converting every lead that comes in.

Once you figure out what works best through trial and error, write down what works. Document what you say and make note of common trends:

  • What do most leads ask you about?
  • What’s a common barrier to purchasing?
  • Which types of leads are ideal clients?

Your process should outline the necessary steps, from the moment a lead comes in to the point they become clients.

By having a clear roadmap, you give your team the best chance at converting new leads and preventing any from slipping through the cracks.

Consider developing a script or a template that outlines key talking points and addresses common questions or concerns.

This ensures that every lead receives the same information and experiences a cohesive interaction with your brand. Of course, it’s important to personalize these conversations to some extent, but having a foundation to work from will save time and maintain consistency.

Designate one person to handle inbound leads. This allows for clear ownership and accountability.

When more people are responsible for handling new leads, there might be more inconsistency in how each lead is handled. 

Transitioning smoothly from the initial contact to the sales conversation is key to nurturing leads. Once someone indicates they want to work with you, guide them seamlessly into the sales conversation.

This can be done by clearly outlining the next steps, like scheduling a phone call or setting up a zoom meeting. By addressing their questions, concerns, and expectations, you increase the likelihood of converting them into paying customers.

Remember, the goal is to create a positive experience for your leads from the moment they reach out. By streamlining your lead conversion process, you not only save time but also demonstrate professionalism, reliability, and a commitment to meeting their needs.

Take the time to define your process, establish consistent messaging, designate a lead handler, and ensure a smooth transition.

Having a standard process maximizes your conversion to get sales from YouTube. 

Double your conversion, double your business

Now it’s time to take action and turbocharge your YouTube lead conversion. 

When making YouTube content, don’t forget to experiment, iterate, and fine-tune your strategy. Connect with your audience on a deeper level and build trust through consistent messaging. Remember to be relatable yet confident in what you say. Teach people the hacks, knowledge, and insights you have as an authority in your market. 

Remember to extend your reach beyond YouTube. Connect your YouTube videos with your website content. Whether you’re driving traffic from videos to a landing page, free download, or a lead form to book a zoom call. 

Once you’re consistently bringing in leads, streamline your lead follow-up process. Designate a lead handler and smoothly transition leads from initial contact to the sales conversation. 

You have the power to transform your YouTube channel into a lead generation powerhouse. Take these tips, infuse them with your passion, and make your mark in the digital landscape. Convert those leads, build meaningful connections, and watch your business thrive.