Rankability Review: How to Use The Newest SEO Software

Rankability is one of the newest tools for on-page SEO optimization.

I’ve been using it since March 2024, shortly after it launched. It’s been a game-changer for my real estate SEO campaigns.

It currently serves 4 main functions:

  1. Keyword research
  2. Create & optimize new content
  3. Improve & optimize existing content
  4. Monitor relevance of existing content

More features are coming soon. For now, these four features allow you to perform SEO on a very detailed level.

You know that feeling when you’re writing content and you’re not sure if it’s good enough or what else you should talk about? You start to get really frustrated, and then you go down the rabbit hole wondering if it’s even going to rank. Is this content good? Do I even know SEO? What’s the point of it all?!?

Maybe that’s just me. But I’ve been feeling that much less since using Rankability.

The Greatest Tool for On-Page SEO?

What I love about Rankability is that it was clearly built for SEO specialists by an SEO legend, Nathan Gotch.

The way Rankability is set up coincides nicely with the SOPs Nathan teaches in Gotch SEO Academy (which I’m also a big fan of).

This tool plays a role at every stage of my SEO campaign, and it’s made a big difference in my rankings.

Here’s one example of a page that was pretty stagnant until I revamped it using Rankability.

Dead content brought back to life

This article basically contributed nothing to my site. Now it gets traffic.

But here’s what is really interesting about Rankability…

Relevance at Scale

It’s not just a ranking tool, it’s a relevance tool.

With other optimization tools I’ve used, the main focus is on rankings, keyword difficulty, and search performance.

Rankability takes a different approach, focusing on holistic content relevance instead of just rankings.

If you’re in SEO, you already know that relevance is the name of the game.

Rankability’s Main Features

Believe it or not, my favorite Rankability feature isn’t even a “feature.”

It’s the weekly coaching calls. Nathan and his co-founder, Simon Smith, host the calls every Wednesday for an hour.

One of the things I hate about SEO is how there’s always a shiny new software, AI, or tool to use. I don’t enjoy constantly learning a new software when I just finally figured out the last one. So these mastermind calls have made my life a thousand times easier.

The mastermind sessions helped me learn how to use this tool to its fullest ability and really dial in my content strategy.

The great thing is we don’t just talk about Rankability; we talk about actual SEO tactics. So the calls aren’t just 100% about how to use this tool. They’re about how to execute SEO.

Everyone on the calls shows up ready to learn. Whether it’s methods for improving keyword research, optimizing content, maximizing SEO performance, or client communication.

Let’s talk about the main features you get from Rankability.

Keyword Research

Right off the bat, Rankability helps you find the best content ideas with the keyword research feature.

You can search for a keyword and it’ll show you:

  • Search volume
  • 12-month search trends
  • CPC
  • Related searches
  • Keyword difficulty

You can filter the results based on any one of these metrics.

All of these, except keyword difficulty, are pretty much the same as other on-page SEO tools.

Rankability Keyword Difficulty

Rankability’s keyword difficulty metric is unique because it doesn’t just measure competitors’ authority at the domain level, i.e., backlinks. It also includes relevance at the page level for the top-ranking sites for every keyword.

So when you see a high KD score, that accounts for site-wide authority and page-specific optimization on the SERP.

What’s awesome about the keyword research feature is you can also use it on existing pages to look at your existing keywords and rankings.

I love the keyword research tool, but there are a few features in development that will make it even better:

  • Keyword Intent: This will allow you to see which keywords have informational, investigative, commercial, and navigational intent.
  • Untapped Keywords: You’ll be able to see which keywords your competitors rank for but you don’t.
  • Unknown Keywords: This will show you keywords that almost none of your competitors rank for.
  • Custom Keyword Lists: Perfect if you want to organize keywords by cluster or website.

The keyword research tool does a lot, but it doesn’t do everything.

Here are some features other keyword research tools provide that Rankability doesn’t:

  • SERP features
  • Mobile-to-desktop search ratio
  • Search volume for non-Google search engines (YouTube, Bing, Safari)

Content Optimizer

Let’s talk about the two components of the content optimizer feature: the brief and the optimizer.

This is by far the best feature Rankability offers, and it’s the main reason I signed up.

You’ll use the brief before the optimizer when making new content, so let’s address that first.

Content Brief

The content brief tab is where you’ll plan out your content strategy for every keyword. It helps you organize everything before you start writing the article.

Rankability Content Brief

Here’s what you’ll put into the brief:

  • Overview: A basic summary of the goals, guidelines, requirements, and details for this article
  • Page URL: Existing or future page URL
  • Title Tag: Your title headline is what everyone sees before they click your article!
  • Word Count Range: How long should the final article be?
  • Primary Keyword: What’s the main keyword you’re targeting?
  • NLP Keywords: Natural Language Processing keywords that are related to your topic and support the primary keyword.
  • Content Examples: Enter the URLs for pages that already rank or content you’d like this article to replicate.

Whew, that’s a lot of info before you even get started, right?

What if you don’t want to enter all this information yourself?

Good news: Rankability uses the OpenAI API so you can have AI generate a brief for you. Your Rankability subscription includes a monthly amount of AI credits which are used for this.

Content Outline

In addition to the content brief, you’ll see a tab for your content outline.

You can arrange all your H1, H2, H3, and H4 tags so you know how to flesh out your content when it’s time to write.

Need some ideas for headings? Take a look on the right-hand side to see what headings your competitors are using.

Rankability outline and competitors

If you see a heading you really want to steal, you can click a competitor’s heading and it’ll add it to your outline.

And just like the brief, you can use an AI credit to generate an outline for you.

Heads up: You can use one AI credit for the content brief or the content outline, but not both. If you want both done automatically, it’ll cost you 2 AI credits.

Now onto the meat and potatoes of Rankability: The content optimizer.

The Optimizer

This is where Rankability really sets itself apart from other on-page optimization tools.

The optimizer will load up to 100 NLP keywords that are the most relevant for your article. These keywords are pulled from IBM Watson NLP and Google NLU to give you the most accurate list of relevant keywords.

Depending on the target keyword, the NLPs should be mostly relevant. I’ve noticed a few long-tail hyper-specific keywords that show a bunch of irrelevant keywords and only a handful of real ones. But that’s not a Rankability issue; it’s just due to the lack of good content ranking for the keyword.

When each keyword is used, it’ll be highlighted in green. This is how your rankability score is calculated.

Rankability Content Optimizer

What’s Your Rankability Score?

This is the most important metric.

Rankability measures the relevance of your content compared to the ranking competitors and gives you a score: your Rankability Score.

Rankability Score

You’ll also see a recommended “optimal score” for every keyword so you know how aggressive you need to be.

Rankability optimal score

If your competitors aren’t well-optimized, you’ll see a lower optimal score.

But if the SERP is packed with well-written, highly relevant content, your optimal score will be substantially higher.

Use the Optimizer for New or Existing Content

If you have an existing article you’d like to improve, simply enter the URL when you create the optimizer, and it’ll load your content into the optimizer.

It makes things easy, so you don’t have to copy and paste. Thanks Nathan!

The keywords will automatically highlight based on NLP’s in your article.

NLP Keywords: Important, but not Everything

Think of these Rankability keywords as topics, not keywords.

Your Rankability score will stay the same whether you use each keyword once or 1,000 times (probably not a good idea).

These keywords should guide your writing, so you know which relevant topics your content needs to address.

Try not to jam all of them into your writing wherever you can. Instead, think of them as concepts that a reader would want to learn about given the target keyword.

Let’s say you’re writing a real estate neighborhood guide on Living in Clayton, Missouri in 2024, and you see “Clayton Schools” is an NLP keyword.

Don’t just mention that term once in your article; dedicate a whole section to it!

How High Should You Go?

You don’t need a Rankability score of 100 to achieve optimal rankings.

Nathan recommends aiming for a score 10-20% higher than optimal.

So if your optimal score is 50, aiming for a score of 52-56 means your content is relevant enough to be competitive.

By writing with the optimal score in mind, you’ll create content that is more relevant than competitors without being over-optimized.

Keep in mind: It’s good to naturally use as many NLP keywords as you can, but they should not be the be-all-end-all of how you create content.

Why?

Having unique content with a different point-of-view is more important than hitting as many keywords as you can.

You might notice huge gaps in your content where there are no keywords highlighted. And that’s okay.

Why?

Because it means you wrote unique content that your competitors didn’t.

Having a bunch of white space in your optimizer is a good sign because it means you likely have original, differentiated content compared to your competitors.

And Google LOVES that.

Send the Optimizer Link to Your Writers

Rankability lets you send a link for every optimizer page. That way, you can share the optimizer with writers without giving them access to your account.

They can write and optimize content on the platform without needing any login information.

Since the brief is already included in the optimizer, forget sending a separate content brief.

Rankability does so much for you, do you even need Google Docs anymore?

Content Monitor

Don’t you hate how the SERPs can change after you publish content?

Now, you can track all your existing content with the content monitor feature. It measures the daily relevance, i.e rankability score, of your content.

Rankability Content Monitor

When you see a drop in relevance, the SERPs have changed. That means you may want to revisit old content.

Heads up: The content monitor tracks relevance, not rankings (yet).

So when you see a spike or dip in rankability score, your actual rankings may not have changed. But your relevance did.

The content monitor will show you three important metrics: Average RS, Page RS, and Change.

  • Average RS: The average rankability score of the top-ranking pages for the given keyword.
  • Page RS: The rankability score of your page for the given keyword.
  • Change: Once you’ve been tracking a keyword for at least a month, you’ll see any changes in your rankability score compared to the average competing score.
Rankability Content Monitor change

A major change in your rankability score lets you proactively identify pages that are about to see a rise or decline in rankings. This way you can be proactive and make the necessary changes before your rankings and traffic drop.

Since SEO is always evolving and the SERPs change frequently, you’ll be able to prioritize which pages need your attention.

It’s great for monthly reporting, too, if you’re working on a client’s site.

How Much Is It? Rankability Pricing and Packages

There are a few plans available, depending on the scale of your SEO business.

*Keep in mind that these prices are effective May 2024 and are subject to future change.

Basic Plan: SEO Specialist

$149/mo or $1490/year (2 months free)

  • 2 User Seats
  • 20 Optimizers per month
  • 40 AI credits per month
  • 100 Keyword search credits per month
  • 1-month rollover for unused credits
  • 20 content monitors in total

I personally use the SEO Specialist plan. The optimizer credits are what I usually run out of (if anything).

Advanced Plan: SEO Expert

$249/mo or $2490/year (2 months free)

  • 5 User Seats
  • 50 Optimizers per month
  • 100 AI credits per month
  • 200 Keyword search credits per month
  • 1-month rollover for unused credits
  • 50 content monitors in total

Premium Plan: SEO Master

$349/mo or $3490/year (2 months free)

  • 10 Seats
  • 100 Optimizers per month
  • 200 AI credits per month
  • 300 Keyword search credits per month
  • 1-month rollover for unused credits
  • 100 content monitors in total

If you need extra credits in a certain month, you can purchase more à la carte.

Is Rankability Worth It?

If you’re looking to create and optimize SEO content at the highest level possible, Rankability is absolutely worth it.

This new tool is incredibly easy to learn, and it fits in seamlessly with my SOPs for creating and improving content.

Made By SEO Experts For SEO Experts

It’s very clear that Nathan and Simon’s combined 20+ years of SEO experience influenced every decision in Rankability’s development.

Between Rankability and Gotch SEO Academy, I’ve spent thousands of dollars to learn from Nathan. It’s been worth every penny.

I can’t find anything about Rankability to complain about.

It has a wonderful UI/UX, and my writers have no trouble navigating the brief, outline, and optimizer when I send them a link.

When I’m confused and struggling, I jump on the weekly masterminds. That way, I can hear from SEO colleagues to learn what they’re doing that I can implement in my own process.

I highly recommend Rankability, and it’s become the most important SEO tool I use other than Ahrefs.