Looking for an experienced real estate SEO expert?
You came to the right place.
I’m going to cover 5 SEO professionals who can help you with:
- Local SEO
- Brand awareness
- Lead generation
- Link building
- On-page SEO
1. Jacob Peistrup
I got started in real estate back in 2020, right as the COVID lockdown happened.
Funny enough, it actually took over a month to get my license issued after I passed my real estate exam because the Missouri Real Estate Commission was shut down.
My YouTube channel was the biggest source of growth in my real estate business. I did about $5.5 million in sales during my first year in real estate.
Fun fact: I still post on my St. Louis YouTube channel, and in 2024 it brought in abut $25 million of leads to the team of realtors I work with since I’ve stepped out of working with clients.
I got obsessed with real estate marketing and tried a bunch of tactics to generate leads:
- Instagram content
- Facebook content
- Facebook ads
- Snapchat
- SEO and web design
I also tried traditional methods:
- Open houses
- Door knocking
- Cold calling
- Neighborhood farming & direct mail
But I liked digital marketing way more.
For me, digital platforms like YouTube and website SEO have gotten better results, attracted more potential clients, and scaled way easier than traditional methods.
Today, I help real estate agents, teams, and builders close more deals from organic traffic to their websites.
Where I can help you:
- Keyword research
- Creating high-quality content
- Attracting high-quality links
- Converting quality traffic into leads
If you’re looking for actionable website and YouTube SEO tips, check out my YouTube channel.
I post videos about how to find keywords, write content, and get better leads.
I’ll also show you how to use a whole suite of SEO tools like:
- Rankability
- Google Analytics
- AHrefs
2. Robert Newman
Robert Newman has 16 years of experience in real estate marketing.
He founded InboundREM, a top-ranked digital marketing agency serving the real estate industry.
Over the years, Robert has established himself as an expert in real estate SEO and inbound marketing.
His journey began with a passion for storytelling and a deep understanding of search engine optimization, which he has leveraged to help top-producing real estate brokers and agents in growing their online presence and driving high-quality leads.
InboundREM offers a suite of services tailored to real estate agencies:
- SEO consulting
- Website development
- Lead generation strategies
- Google Business Profile optimization
Robert’s approach emphasizes the importance of owning your own digital assets and focusing on location-specific keywords.
InboundREM has a very in-depth blog, YouTube channel, and podcast that I highly recommend tuning into!
InboundREM’s case studies, client reviews, and impressive portfolio speak to their expertise as a go-to SEO agency for realtors.
3. Jacob Shireman
Jacob Shireman is a licensed Realtor and Founder of Karuvi.
With over 15 years of experience in web design and search engine optimization, Jacob has become a respected marketer in the real estate industry.
He is known for crafting unique marketing strategies and funnels to help agents boost their online presence, attract more leads, and close more real estate transactions.
Jacob has a very in-depth YouTube channel where he talks about:
- Finding long-tail keywords
- Hyper-local content creation
- Real estate website design & best practices
- Technical optimization
I really like Jacob’s take on competing against the real estate giants like Zillow, Redfin, and Trulia.
He emphasizes the importance of finding niche, long-tail keywords in your target market that give you a better chance to rank.
As a licensed agent and global team leader with eXp Realty in Houston, Texas, Jacob combines his marketing skills with firsthand industry experience.
This perspective allows him to address the specific needs of real estate agents, brokers, and agencies.
Jacob’s company, Karuvi, provides prewritten posts, effective hashtags, and editable templates, so you don’t have to worry about social media management.
He offers a range of online courses and resources for real estate agents. His training programs cover topics like:
- Google Business Profile optimization
- Agent attraction funnels
- Video SEO & marketing
- Latest trends in marketing
Approach to SEO:
Jacob emphasizes the importance of owning digital assets and creating high-quality content tailored to your local real estate market. He advocates for a balanced approach, including technical SEO services, on-page SEO, and link building.
Jacob is your guy if you’re looking for an experienced SEO expert to help with your website. He will help you get higher rankings, more leads, and grow your brand awareness.
4. Trevor Mauch
Trevor Mauch is the CEO of Carrot, a marketing company that specializes in lead-generation websites for real estate investors and agents.
With a deep understanding of inbound marketing and search engine optimization (SEO), Trevor has helped investors and agents enhance their online visibility and generate consistent, high-quality leads.
Under Trevor’s leadership, Carrot has become a leading platform in the real estate industry, offering tools and resources designed to improve search engine rankings and drive organic traffic to clients’ real estate websites.
Trevor emphasizes the power of inbound marketing strategies, focusing on creating valuable content that attracts potential clients.
Through Carrot’s blog, YouTube channel, and podcast, Trevor shares insights on real estate marketing, content creation, and SEO best practices.
Carrot’s expert team of over 30 people includes:
- Customer support & experience
- Professional services
- Engineering & product
- Sales
- Marketing team
- Operations & management
If you want a high-performing website to rank in the top positions on Google and attract more leads in your local area, Carrot is a great company to partner with.
5. Jason Pantana
Jason Pantana is a nationally recognized marketing coach, trainer, and speaker affiliated with Tom Ferry International.
With a focus on digital marketing services, Jason empowers real estate agents to improve their online presence, attract potential clients, and achieve the business growth they want.
As a coach and speaker, Jason delivers top-notch sessions that equip agents and brokers with tools to stay competitive in the ever-evolving world of real estate.
Jason hosts the popular seminar “Marketing Edge,” where he shares insights on marketing strategies, social media management, and content creation tailored for real estate businesses.
Jason specializes in social media platforms, video SEO, and content marketing. He really emphasizes using multiple digital platforms to reach your target audience, with a heavy focus on attracting seller leads.
Aside from traditional SEO on Google, Jason talks about optimizing your information on:
- Yelp
- Zillow
- Redfin
- Agent referral platforms
- Facebook business page
- Google Business Profile
Jason’s holistic approach to search engine optimization is a great way to tackle multiple platforms and even rank in multiple spots of search results.
Jason has his own YouTube channel. You cou can also find him on the Tom Ferry channel where he shares the latest trends and best practices in real estate marketing.
He covers SEO topics like on-page optimization, finding relevant keywords, and how to strategize your website’s content to attract motivated sellers and home buyers.
Why a Winning SEO Strategy Starts with the Right Real Estate SEO Agency
Finding the right real estate SEO expert isn’t just about ranking on Google—it’s about choosing a partner who understands your goals, market, and clients.
A winning SEO strategy should be built around your unique business, the markets you serve, and the type of client you want to attract.
When evaluating real estate service providers, look for those who don’t just offer basic SEO.
They should deliver full-service solutions that cover everything from technical SEO services and on-page optimization to content creation, link building, and website design that delivers an excellent user experience on both desktop and mobile devices.
The best real estate SEO companies go beyond surface-level metrics like traffic, rankings, and clicks.
They analyze search engine results pages (SERPs), track your traffic through Google Analytics, and help you improve your title tags, internal links, and content so you can capture more quality leads.
Top-tier SEO specialists also understand how to localize your strategy with localized keywords to help you stand out in competitive markets.
A great SEO agency will be transparent with you, provide client reviews, and demonstrate how their work has led to more real estate transactions.
And let’s be honest—there are plenty of agencies that claim to be the best SEO company, but very few back it up with real estate-specific experience.
That’s why all of the experts featured on this list bring more than just general marketing know-how. They’re in the trenches helping agents, teams, and brokerages grow in today’s market.
If you’re serious about scaling your real estate business through organic search, partnering with the right real estate SEO firm is the smartest move you can make.
